Our expertise
We deliver…
Authentic insight – grounded in researching real life for young people growing up today
Holistic understanding – we explore and interact with young people across the serious as well as the fun aspects of life
Developmental context – not just telling you what they think and say, but additionally interpreting why, and what they really mean!
Strategic direction – we are experts in researching this audience, but also pride ourselves in delivering solid recommendations for how brands, products, media and comms can successfully drive connections with them
If you need to understand children, young people or families, we can help – here are some of the sectors we have worked with over the years:
Looking at:
NPD
Comms
Creative development
Ethnography
Pilot testing and programme development
Brand strategy
Brand positioning
Concept testing
Exploratory
Segmentation